Safety First & No Waste of plastics, please!
The Gentse Feesten register a total of approx. 10.000.000 servings! Lucky people who have visited Gent know that the Mid-Eval canals complete the perfect picture of this beautiful city.
Accidents with glass & Waste
The Gent city council is, of course, proud of the 10-day festivities in their city. The downside, however, was a repetitive one; every year, there were accidents with pieces of broken glass. Another problem was the environmental pollution as many lightweight plastic disposable cups ended up in the canals.
How can we solve this? HappyGlass was invited to think along and came up with a dedicated design for famous Beer Brands as well as products from their Premium Collection, put to work for restaurant owners serving all those drinks at squares and in the streets.
Problem solved! Webcams filming the 12 Gent-squares registered the difference between HappyGlass squares and ones still using the plastic cups. You can imagine the difference in waste and accidents. Also guests enjoyed their drink considerably more. HappyGlass materials tend to offer isolation value for a cold drink on a hot summer evening. A well appreciated bonus!